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Coloring Inside the Lines: Navigating Legal Ethics While Building Your Personal Brand

Written by Annie Malloy

Updated: Sep 03, 2024

Authors

Kimberly Lerman

Talent Manager

About Author

Kimberly Lerman is a Talent Manager in the Atlanta office of Consilio. She works primarily with attorneys, placing them in a variety of positions in corporate legal departments across numerous industries as well as at law firms. Prior to the start of her career in recruiting in 2015, Kimberly spent 15 years practicing law in Atlanta, and she was involved in hiring attorneys throughout that time. In her last legal role, she served as Vice President & Associate General Counsel for a large company in Atlanta. In addition to seven years of in-house experience, Kimberly also worked as a litigation associate at local law firms, including several years at both King & Spalding and Eversheds Sutherland. Throughout her law firm tenure, Kimberly was involved with interviewing law students and lawyers at job fairs, on-campus interviews, and onsite interviews. She also was a member of the Hiring Committee at Eversheds Sutherland from 2005 – 2007. Kimberly currently serves as Co-Chair of the Duke Atlanta Women’s Forum and is a Member of the Duke Law Atlanta Board. She also volunteers with Emory Connects as a mentor for current Emory students considering a career in law, and serves as an Interviewer for the Emory Alumni Interview Program. When not working or volunteering her time, Kimberly enjoys swimming, biking, and running, having completed 20 Ironman® triathlons. She is also an avid scuba diver and enjoys standup paddleboarding, hiking, nature photography (including underwater photography), yoga, and cooking.

More from the author

Summary

Personal branding can aid professional advancement, but when attorneys engage in personal branding, they must take care to avoid running afoul of the ethical rules governing attorneys’ self-promotion. This whitepaper provides tips for how to safely develop your personal brand and leverage it to advance your legal career.

Branding is important for individuals for the same reason it’s important for companies. Corporations know that individuals rely on brand reputation when making purchasing decisions. Similarly, companies rely on the reputation of individuals when making decisions on hiring, promotions, raises, and layoffs, and clients rely on the reputation of attorneys when making hiring decisions. As a lawyer, your personal brand is the way you are viewed by your legal community and your potential client base.

In this Whitepaper

  • Steps for crafting a personal brand
  • Ethical promotion guidelines to follow
  • Common branding pitfalls to avoid

Key Insights

  • The importance of consistency across channels
  • The need to ask for the recognition you deserve
  • The value of managing evolution over time

Summary

Personal branding can aid professional advancement, but when attorneys engage in personal branding, they must take care to avoid running afoul of the ethical rules governing attorneys’ self-promotion. This whitepaper provides tips for how to safely develop your personal brand and leverage it to advance your legal career.

Branding is important for individuals for the same reason it’s important for companies. Corporations know that individuals rely on brand reputation when making purchasing decisions. Similarly, companies rely on the reputation of individuals when making decisions on hiring, promotions, raises, and layoffs, and clients rely on the reputation of attorneys when making hiring decisions. As a lawyer, your personal brand is the way you are viewed by your legal community and your potential client base.

In this Whitepaper

  • Steps for crafting a personal brand
  • Ethical promotion guidelines to follow
  • Common branding pitfalls to avoid

Key Insights

  • The importance of consistency across channels
  • The need to ask for the recognition you deserve
  • The value of managing evolution over time

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